Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Ads can be a cost-effective way to disseminate messages, whether to build brands or to educate people about your product.
Every advertising will have a goal and it has to be a specific communication task which should be accomplished with a specific audience in a specific time.
Advertising objectives can be classified according to whether their target is to inform, persuade, remind or reinforce.
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