The 4Ps (also known as the Marketing Mix model) can be used by marketers as a tool to assist in defining the marketing strategy and these are controllable variables.
1. Product
2. Price
3. Place
4. Promotion
Apart from these 4Ps, there are other significant Ps which are
5. People
6. Process
7. Physical Evidence.
These extended Ps plays a significant role in Services Marketing. More explanation on Marketing Mix will be posted in detail here. Check them back.
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