Google's Internet bus

Google India started creating awareness about Internet as its internet bus hits the road of Tamil Nadu, India. This project is intended to show case the benefits of the Internet to the people and they are targeting the people with limited internet exposure.

As the Google India blog states,

“The bus is designed to make a simple introduction to the Internet for a new user. With a focus on the four themes of education, information, communication, and entertainment, the Internet Bus will be loaded with useful and informative content in English and Tamil. We'll showcase how the Internet can make everyday life simple through services like search, email, social networking, maps and others”

Looks like another unique initiative from the Google team and sure they’ll have the early mover advantage and carve a mind share among the new internet users.