Marketing Defined

Marketing deals with identifying and meeting human needs in a profitable way. As
defined by the American Marketing Association, "Marketing is an organizational
function and a set of processes for creating, communication and delivering value to
customers and for managing customer relationships in ways that benefits the
organization and its stake holders"

According to internationally known marketing guru Brian
Norris, “Marketing is the ongoing process of moving people
closer to making a decision to purchase, use, follow, refer,
upload, download, obey, reject, conform, become complacent
to someone else’s products, services or values. Simply, if it
doesn’t facilitate a ‘sale’ then it’s not marketing.”

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