Sunday, February 8, 2009

Brand

A brand is defined as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

Building a strong brand requires careful planning and a great deal of long-tern investment. At the heart of a successful brand is a great product or service, backed by creatively designed and executed marketing.



From here on, am not going to post the very basics of marketing as they are available in abundance over the internet. Let us jump into the concepts beyond the basics and on the current happenings too.

No comments:

Post a Comment