Facebook has become a bigger source of traffic for some large websites than Google. While the social network gets a little more than a third of Google’s unique visitors in the U.S, since the summer, registered users have grown at a double-digit rate. It has also become a source of referrals for video sites as users post and share clips.
According to research, Facebook will surpass Google by 2011-2012 because the unique visitors to Facebook are growing enormously. Facebook has become a traffic source for Google as 19% of Google sessions now come from Facebook, up from 9% a year ago. At the very least, Facebook can negotiate a referral deal at some point.
But for Microsoft (which pays Facebook), it must be annoying to watch the company send all that traffic to Google.
Remember, search and social are two different things altogether. They may have some big overlap but they serve different purposes. We don’t expect Google to tell what our close friends are doing right now, and we don’t expect Facebook to tell the exchange rate of a dollar or pound.
What’s your opinion? Even if Facebook sustains its growth, can it “kill” Google?
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